Some more recommendations for the Pay TV world

In continuation of the last posting the following are some observations that will be useful for Pay TV operators (especially MSO's).

• Embrace IP and the vast potential it offers for revenue generation and better consumer targeting and control
• Have CableLabs come up with specifications that address (moving beyond packet switching and interoperability testing & verification) simpler non-capital intensive technology upgrading paths (viz. software driven interactivity, program/channel distribution/switching and monetization)
• Move to a "apps" driven  model for television (this will solve several problems/challenges - e.g. ability to move content to mobile platforms)
• Change the concept of TV Everywhere to make it more attractive (both in terms of content and cost) to the consumer to adopt 
• "Think beyond the box" for newer ideas for platforms of distribution of video content (including HD, 3D, etc.)
• Show FCC and the legislators that the industry is capable of bringing cheaper newer technologies to the Pay TV model and encourage a la carte

If even two of the above are taken up for implementation, you can be sure that Pay TV will have a better chance for long-term survival.